Asentinel Offers Tools to Control Market Data Services Expenses

MEMPHIS, Tennessee, July 15, 2005 - Asentinel, the telecommunications expense management firm that created the World Wide Module, the industry's first software solution designed to meet the needs of multinational corporations, is continuing to expand its benefit to various industries. The firm has helped financial institutions, Global 1000 enterprises and award-winning government entities gain control, save money and improve productivity when it comes to telecom spending. Now, Asentinel is reaching out to the financial services industry with tools that will help take control of market data services spending in real-time.

"The world of market data services is fast-paced and dynamic," said David C. Perdue, Asentinel CEO. "Asentinel's software package provides real-time control by identifying which feeds and accesses are being used and reports any billing errors as they occur, saving financial services institutions both time and money."

Many financial services firms find it impossible to protect themselves from paying hidden charges. Traders are constantly moving, and many times, management is unaware of what feeds have been turned off and what feeds are still running, resulting in unnecessary charges. The amount of money wasted can grow as data services stream into terminals. These hidden charges are not easy to track on invoices, since they are complicated and time-consuming to audit.

Asentinel's in-house, automated software application allows financial services firms to go beyond just paying bills to gain answers to the pressing questions - who is using which terminal, what feeds are needed by which traders, what contracts expire when, and how many different terminals' feeds are turned on at different locations? The financial services industry needs tracking as well as auditing to manage expenses and stop paying erroneous charges.

"Asentinel manages inventory, contracts, expenses and allocation to allow firms to gain control over the entire process, saving time and money," said Perdue. "This method is more complete than manual auditing and more satisfying than business process outsourcing because you – not a third party - are the one that controls your costs."

After nearly tripling its sales in 2004, Asentinel expects equal or better increases in 2005 as it grows its list of Fortune 1000 companies and government entities that realize the power of automated telecom and market data services expense management. For more information, visit Asentinel at www.asentinel.com.